We’ve acquired Video Game Insights (VGI)!
Latest Articles
Sensor Tower • March 2025
All Signals Point Up for App’s Downloads and MAUs
The recent news surrounding the current administration’s use of the Signal platform, also dubbed “SignalGate”, has generated significant interest in the app, as US downloads increased 25% DoD and 47% DoD on 3/24 and 3/25, respectively, aligning with growing mentions of the app in the media. Signal’s positive growth in users and downloads in 2025 contrasts with the app’s larger competitors, including Telegram and Viber.
Sensor Tower • March 2025
2025 State of Mobile: Retail Goes Global, But Growth Gets Complicated
Retail apps underwent a seismic shift in 2024, driven by evolving ad spend, aggressive foreign competition, and new user acquisition tactics. Sensor Tower’s State of Mobile 2025 reveals the key trends, insights, and strategies shaping the future of mobile commerce.
Sensor Tower • March 2025
Competitive Intelligence: 4 Insights You Can't Afford To Miss
To win in today’s mobile landscape, brands need more than surface-level metrics—they need a deep understanding of competitor behavior and market dynamics. Competitive intelligence helps companies uncover hidden patterns, emerging trends, and untapped opportunities that can shape stronger, smarter strategies. These four metrics go beyond downloads and revenue to reveal the insights that truly move the market.
Sensor Tower • March 2025
The Caitlin Clark Effect: NCAA Women's Tourney Draws Major Brand Attention
Ad spend and streaming engagement soared during March Madness, with female athletes driving growth opportunities in the space. Our report provides actionable insights for brands trying to capitalize on this cultural momentum.
Sensor Tower • March 2025
2025 State of Mobile: Travel Apps Sustained Gains After Huge Resurgence
Sensor Tower’s State of Mobile report looks at how mobile apps are becoming an increasingly common part of people's travel experience.
Sensor Tower • March 2025
Sensor Tower Strengthens Gaming Intelligence With VGI Acquisition
Sensor Tower is expanding its gaming intelligence solutions with the acquisition of Video Game Insights (VGI), a leading provider of PC and Console game performance data. With this acquisition, Sensor Tower customers can now analyze game performance across mobile, PC, and console, gaining a comprehensive, cross-platform view of the gaming landscape.
Sensor Tower • March 2025
2025 State of Mobile: AI is Everywhere on Mobile, from Productivity to Finance
Sensor Tower’s State of Mobile report analyzes the widespread adoption of AI features in 2024, with use cases spreading across verticals from productivity to health & fitness to finance
Sensor Tower • March 2025
How Pet Brands Marked Their Retail Media Territory
Retail Media was a major battleground for Pet Supplies in 2024, with brands vying for pet owners’ attention across a range of retailers and channels. From Chewy leading the pack to the tug-of-war between Purina and Mars Petcare, we’ll unpack how Pet Supplies became a top-tier category on Retail Media.
Sensor Tower • March 2025
State of Mobile Gaming 2025: The definitive industry report
State of Mobile Gaming 2025 explores the biggest shifts in the industry: from the monetization models driving growth to the ad strategies winning over players. See how casual games surged in the West, developers doubled down on live services, and platforms like TikTok and Applovin reshaped mobile game advertising.