Games are critical to the mobile app economy. In Southeast Asia, a region with over 630 million people — all potential smartphone owners — this is no different. Just like we have seen in many regions, Games is the highest-ranking app category in Southeast Asia and is showing remarkable download and revenue growth year-over-year. This […] Read more
I’m very excited to announce the newest member of App Annie’s exec team, Danielle Levitas as SVP Research & Analysis. Danielle is one of the most trusted thought leaders in the mobile and digital media space and has advised clients, developed research products, and built amazing teams at IDC over the last twenty years. Her […] Read more
If you’ve been watching the app stores over the past year, you’ve probably seen a lot of videos popping up. Both the Apple App Store and Google Play Store leverage video as a key asset for your app store page and developers are increasingly focusing their creative efforts on making great app trailers to pull […] Read more
Smartphones and tablets are getting in more and more hands each year. Mobile device ownership continues to rapidly expand in both developed countries and emerging markets, which is causing massive growth in mobile app store and in-app advertising revenue. Publishers and developers need to carefully evaluate potential business models, target markets and growth plans to […] Read more
We were delighted to be asked recently by the Internet Advertising Bureau (IAB) to contribute our app economy insight to their latest brand audit report. The IAB’s audit, which launches today (login required), looks at the uptake of mobile across the top-spending advertiser brands in the UK and highlights where the uptake is good and where […] Read more
Get the latest on the app economy — and the tools you need to monitor it — at one of the events below. Time sure flies. The first quarter of 2015 is ending, but that doesn’t mean we’re slowing down. Scroll down to see where we’ll be this April. Sit in on one of our […] Read more
ironSource offers tips you can use to optimize your campaigns and discusses the state of mobile advertising. With eight years of digital media experience, Omri Halamish is a digital media expert with hands-on experience in business development, sales and product. Omri has helped clients increase audience and revenues by large multiples and drafted business plans […] Read more
How time flies! Five years ago, we launched App Annie with the belief that the rise of mobile apps would irreversibly change content distribution for the foreseeable future. By combining analytics and market data into a single platform for the emerging mobile space, we set out to completely disrupt how we measure and track information. […] Read more
Each month, the App Annie Index highlights the top-performing games and apps for the iOS App Store and Google Play. Our analysis covers trends among the leading apps across countries and categories, and is the industry standard for professionals looking to compare leading apps and publishers. You might also be interested in: Worldwide App Annie […] Read more
Each month, the App Annie Index highlights the top-performing games and apps for the iOS App Store and Google Play. Our analysis covers trends among the leading apps across countries and categories, and is the industry standard for professionals looking to compare leading apps and publishers. You might also be interested in: Worldwide App Annie […] Read more
