Mobile Gaming USA East 2013 Recap

At Mobile Gaming USA East in New York, App Annie CEO Bertrand Schmitt participated in a panel called “Understanding Your Users: How analytics improve game mechanics and player engagement”.

Bertrand referenced App Annie data during the discussion on global trends in the app store ecosystem, as well as when looking at successful apps and publishers on iOS and Google Play.


During the panel, App Annie data was also presented when comparing Google Play and iOS App Store game revenue across different countries. Here is a short excerpt from the presentation:

This chart generally shows much more game revenue from the iOS App Store, in comparison to Google Play. One exception is South Korea, which heavily skews towards Google Play. We do a deeper dive into Google Play in our January 2013 edition of the App Annie Index.

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