New App Annie Features: Hourly Rankings, Parent Publishers, Data Export, Analytics API Goes Into Beta
A walkthrough of App Annie’s latest Store Stats and Analytics features from the Product Team
Your apps’ rank in the top charts is one of the best leading indicators for downloads (and revenue) and I know that many of you watch rankings like a tech journalist watches for a new Apple rumour.
An app’s ranking is vital because the higher up the top charts that you climb, the more discoverable your app becomes and in turn the more downloads (and money) you’re going to get.
If you’re spending money on user acquisition, you want quick feedback to know that your marketing is working, and that you’re getting some downloads and climbing up the charts. Unfortunately for iOS developers, downloads data is only available once per day, but rankings are updated much more frequently, so it’s usually what gets the focus.
With this in mind, we’ve just changed our app rank top charts to update each hour throughout the day, so you can see more quickly if your app moves in rank.
We’ve also added rank history, by the hour, for all iOS apps, so that you can closely track your rank to see that your marketing dollars are doing their job. This feature is available for all App Annie Analytics users – and you can view the hourly ranking data for any app on the Apple Appstore. Just click on the “Hour” selector above the rank history chart.
To access this feature, you need to be using Analytics, with an active app store account. If not, you’ll see a screen asking you to connect your account.
Both these features are now live for all iOS apps, and we’ll be rolling out Google Play shortly.
Who’s your daddy? Introducing parent publishers
Somewhere along the line, app publishing became big business. And whenever that happens to an industry, things begin to get complicated. One publisher buys another, or there’s a merger, or licensing agreement that makes it all a bit messy – and difficult to work out who is really in charge.
We’ve begun to map out these relationships and are now displaying the publisher, as well as who owns them on the publisher detail pages.
Here’s an example for Naver (the publisher of LINE), who is actually a subsidiary of NHN Corp.
I have a dream.
One day, we will live in a world where we don’t have to dump data down to CSV, where dealing with endless spreadsheets is consigned to the history books, where reports just get generated and float on to our iPad screens, and the boss is always smiling.
Unfortunately, we’re not there yet. And I know that many of you need to extract your data for additional reporting or analysis. So, we’ve added “download to CSV” for all our Analytics charts and tables.
Just click the “CSV” icon to get a clean spreadsheet that shows all the numbers that are being used to generate the reports you see on your dashboard.
This feature is also available to download Rank History data, for your own apps, and you can find the link on the top right of all the charts.
Analytics API enters private BETA
Just when you thought this blog post couldn’t get any beta (ha!), our Analytics API is graduating into private BETA. The API enables all Analytics customers, to be able to access their data programmatically, including downloads, revenues, IAPs, ratings, reviews… and rankings.
We’re still testing a number of things, hence the need for a smaller release before we roll this out publicly, but if you’d like to join the private BETA, please send an email to email@example.com, and we’ll do our best to include as many people as possible.
Hope you enjoy the new features, I know I can’t take my eyes off the rank history chart for The Harlem Shake!
And if you have any comments or questions, just leave your reply below.
Product Manager – Analytics & Store Stats