Freemium Apps are Exploding, Japan and China among growth leaders

Freemium apps – free apps that have in-app purchases – are experiencing impressive revenue growth worldwide, far outpacing premium apps in both iOS and Google Play stores. Over the last 24 months, worldwide revenues for freemium apps on iOS have more than quadrupled. In 2012, worldwide freemium revenues on Google Play have grown 3.5X. Premium revenues for both app stores remained relatively flat in these time periods.

Through App Annie Intelligence, we’re able to analyze app store data to see some numbers behind the growth in freemium revenues:

As we highlighted in our Rise of the Planet of the Apps infographic, Japan and China are among the countries leading the charge in revenues and downloads. Japan Google Play freemium revenues have risen 24X:

While in China, iOS freemium revenues have grown nearly 25X:

More data about freemium app growth continues below.

USA Google Play freemium revenues showing steady growth:

iOS freemium revenues in Japan and USA which show more pronounced upward trends:

Want more app store market data to help you make better decisions in your business? Learn more about App Annie Intelligence.


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