Product

App Annie Interview Series – Mobile Ad Insider: Fyber

App Annie Interview Series – Mobile Ad Insider: Fyber

Fyber offers tips you can use to optimize your campaigns and discusses the state of mobile advertising. Based out of Fyber’s San Francisco office, Ben is responsible for Global Developer Relations and Business Development. He has extensive experience in consumer and business-to-business sales strategy, as well as new business development. Prior to Fyber, Ben led […] Read more

Know What Customers Love and Hate About Any App With Our New Reviews and Ratings Update

Know What Customers Love and Hate About Any App With Our New Reviews and Ratings Update

Analyze your reviews and ratings, as well as the competition’s. In the ruthlessly competitive app stores, the only direct line an app publisher has into their user’s mindset are the reviews and ratings the app gets. Understanding that feedback is critical for improving your app users’ experience and getting more positive reviews. Furthermore, people often […] Read more

App Annie Interview Series – Mobile Ad Insider: UnityAds

App Annie Interview Series – Mobile Ad Insider: UnityAds

UnityAds offers tips you can use to optimize your campaigns and discusses the state of mobile advertising. Mickey Maher leads business development initiatives for UnityAds and Everyplay, created by the company Applifier, which was acquired by Unity Technologies in 2014. He brings a wealth of knowledge and experience in marketing and user acquisition. Previously, Mickey […] Read more

App Annie Interview Series – Mobile Ad Insider: AppLift

App Annie Interview Series – Mobile Ad Insider: AppLift

Applift offers tips you can use to optimize your campaigns and discusses the state of mobile advertising. Thomas Sommer is currently Senior Content Marketing Manager at AppLift, where he oversees content strategy. Thomas is passionate about mobile marketing and takes great joy in scrutinizing the thrilling developments of the relentless mobile industry. Prior to AppLift, […] Read more

App Annie Interview Series – Mobile Ad Insider: Appia

App Annie Interview Series – Mobile Ad Insider: Appia

Appia offers tips you can use to optimize your campaigns and discusses the state of mobile advertising. Jud Bowman is the founder and CEO of Appia, and has helped grow the company into the largest cross-platform app install network in the world. Prior to Appia, Jud co-founded Motricity (Nasdaq: MOTR) in September 1999, and was […] Read more

App Annie Interview Series – Mobile Ad Insider: AdMob

App Annie Interview Series – Mobile Ad Insider: AdMob

AdMob offers tips you can use to optimize your campaigns and discusses the state of mobile advertising. Jonathan Alferness is currently a Director of Product Management and Global Head of Mobile Display Ads Products for Google where he oversees product strategy and development for the display and app monetization. Jonathan holds a BS degree in […] Read more

Download Our Guide to Stay Competitive in the App Economy

Download Our Guide to Stay Competitive in the App Economy

The app store is a crowded marketplace. Download our guide to get valuable info to stay competitive. If you’re thinking of developing a new app or fine tuning one that you’ve already released, keep this in mind: There are more than 1 million apps in the iOS Apple Store and Google Play store respectively. The phrase “there’s an app […] Read more

App Annie Interview Series – Mobile Ad Insider: Taptica

App Annie Interview Series – Mobile Ad Insider: Taptica

Taptica gives us the tips you can use to optimize your campaigns and discusses the state of mobile advertising. Sigal Bareket’s background consists of over 10 years’ experience in the mobile apps and mobile content business, including app design and marketing. After holding senior management positions in multimedia, internet and interactive TV companies, Sigal served as […] Read more

App Annie Interview Series – Mobile Ad Insider: Leadbolt

App Annie Interview Series – Mobile Ad Insider: Leadbolt

Leadbolt gives app publishers tips they can use to optimize their campaigns and discusses the state of mobile advertising. Recently named by Ernst & Young as Australian “Entrepreneur of the Year” for Technology, Dale Carr is a recognized industry expert and has been a leader in the technology, mobile and digital advertising industries for over […] Read more

App Annie Interview Series – Mobile Ad Insider: InMobi

App Annie Interview Series – Mobile Ad Insider: InMobi

InMobi gives us the tips you can use to optimize your campaigns and discusses the state of mobile advertising.   Atul Satija leads and manages overall revenue and operations for InMobi. In his current role, he’s responsible for managing and scaling InMobi’s business globally. Earlier, Atul managed the business in Japan and Asia-Pacific for three […] Read more

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