Product

App Annie Interview Series – Mobile Ad Insider: AppLift

App Annie Interview Series – Mobile Ad Insider: AppLift

Applift offers tips you can use to optimize your campaigns and discusses the state of mobile advertising. Thomas Sommer is currently Senior Content Marketing Manager at AppLift, where he oversees content strategy. Thomas is passionate about mobile marketing and takes great joy in scrutinizing the thrilling developments of the relentless mobile industry. Prior to AppLift, […] Read more

App Annie Interview Series – Mobile Ad Insider: Appia

App Annie Interview Series – Mobile Ad Insider: Appia

Appia offers tips you can use to optimize your campaigns and discusses the state of mobile advertising. Jud Bowman is the founder and CEO of Appia, and has helped grow the company into the largest cross-platform app install network in the world. Prior to Appia, Jud co-founded Motricity (Nasdaq: MOTR) in September 1999, and was […] Read more

App Annie Interview Series – Mobile Ad Insider: AdMob

App Annie Interview Series – Mobile Ad Insider: AdMob

AdMob offers tips you can use to optimize your campaigns and discusses the state of mobile advertising. Jonathan Alferness is currently a Director of Product Management and Global Head of Mobile Display Ads Products for Google where he oversees product strategy and development for the display and app monetization. Jonathan holds a BS degree in […] Read more

Download Our Guide to Stay Competitive in the App Economy

Download Our Guide to Stay Competitive in the App Economy

The app store is a crowded marketplace. Download our guide to get valuable info to stay competitive. If you’re thinking of developing a new app or fine tuning one that you’ve already released, keep this in mind: There are more than 1 million apps in the iOS Apple Store and Google Play store respectively. The phrase “there’s an app […] Read more

App Annie Interview Series – Mobile Ad Insider: Taptica

App Annie Interview Series – Mobile Ad Insider: Taptica

Taptica gives us the tips you can use to optimize your campaigns and discusses the state of mobile advertising. Sigal Bareket’s background consists of over 10 years’ experience in the mobile apps and mobile content business, including app design and marketing. After holding senior management positions in multimedia, internet and interactive TV companies, Sigal served as […] Read more

App Annie Interview Series – Mobile Ad Insider: Leadbolt

App Annie Interview Series – Mobile Ad Insider: Leadbolt

Leadbolt gives app publishers tips they can use to optimize their campaigns and discusses the state of mobile advertising. Recently named by Ernst & Young as Australian “Entrepreneur of the Year” for Technology, Dale Carr is a recognized industry expert and has been a leader in the technology, mobile and digital advertising industries for over […] Read more

App Annie Interview Series – Mobile Ad Insider: InMobi

App Annie Interview Series – Mobile Ad Insider: InMobi

InMobi gives us the tips you can use to optimize your campaigns and discusses the state of mobile advertising.   Atul Satija leads and manages overall revenue and operations for InMobi. In his current role, he’s responsible for managing and scaling InMobi’s business globally. Earlier, Atul managed the business in Japan and Asia-Pacific for three […] Read more

More Stores, More Stats! App Annie Analytics App Now on Amazon Appstore

More Stores, More Stats! App Annie Analytics App Now on Amazon Appstore

App Annie Analytics arrives on the Amazon Appstore. Get all your app data on-the-go, anywhere you need it. Sometimes you just don’t want to boot up your laptop to check your app analytics and all you need is a quick look. So in an effort to service all of our on-the-go app publishers, App Annie […] Read more

App Annie Interview Series – Mobile Ad Insider: NativeX

App Annie Interview Series – Mobile Ad Insider: NativeX

NativeX gives app publishers tips they can use to optimize their campaigns and discusses the state of mobile advertising. As the Digital Marketing Manager at NativeX, Ythan Pratt manages the company website, blog and social media accounts. He joined NativeX when they were launching their mobile advertising business and became the second member of the marketing […] Read more

Introducing a New Advertising Analytics API for Ad Platforms and Support for Mobvista

Introducing a New Advertising Analytics API for Ad Platforms and Support for Mobvista

Integrate with the App Annie Advertising Analytics dashboard with our new API for ad platforms. Just a few weeks ago, App Annie launched Advertising Analytics out of beta to help our 55,000-strong publisher base track their advertising spend and revenue across 23 ad platforms. By combining their advertising data with their downloads, in-app revenue and ranking […] Read more

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