Insights

App Usage Report Q1 2015: How Mobile Users Interact With Their Apps

App Usage Report Q1 2015: How Mobile Users Interact With Their Apps

If you want to maximize your app’s revenue, then understanding how users interact with apps — both yours and your competitors’ — is crucial. In the span of a year, we saw both app store and in-app advertising revenue grow a staggering 70%, and signs point to those numbers increasing even more. As a publisher, […] Read more

Report: China Surpasses United States by iOS Downloads

Report: China Surpasses United States by iOS Downloads

China has been #2 in iOS downloads for a while, but just last quarter, it took the top spot. In our recent Q1 2015 Market Index, we noted this landmark event. However, we feel the news is big enough to deserve its own report. This deep-dive investigates the numerous dynamics related to China’s rise to […] Read more

First Look: Apple Watch Apps & Stats

First Look: Apple Watch Apps & Stats

The Apple Watch released today, and if you’re not one of the early adopters who pre-ordered one, you’re probably watching on the sidelines for reviews (which, by the way, you can find here and here). Here at App Annie, we’re excited to announce that we’re rolling out interface updates next week to Store Stats to […] Read more

Looking Into Southeast Asia, Mobile Gaming’s Next Emerging Market

Looking Into Southeast Asia, Mobile Gaming’s Next Emerging Market

Games are critical to the mobile app economy. In Southeast Asia, a region with over 630 million people — all potential smartphone owners — this is no different. Just like we have seen in many regions, Games is the highest-ranking app category in Southeast Asia and is showing remarkable download and revenue growth year-over-year. This […] Read more

App Annie & IDC Mobile App Advertising and Monetization Trends

App Annie & IDC Mobile App Advertising and Monetization Trends

Smartphones and tablets are getting in more and more hands each year. Mobile device ownership continues to rapidly expand in both developed countries and emerging markets, which is causing massive growth in mobile app store and in-app advertising revenue. Publishers and developers need to carefully evaluate potential business models, target markets and growth plans to […] Read more

Big UK Brands Get to Grips With Apps, But Retailers Are Playing Catch-Up

Big UK Brands Get to Grips With Apps, But Retailers Are Playing Catch-Up

We were delighted to be asked recently by the Internet Advertising Bureau (IAB) to contribute our app economy insight to their latest brand audit report. The IAB’s audit, which launches today (login required), looks at the uptake of mobile across the top-spending advertiser brands in the UK and highlights where the uptake is good and where […] Read more

Fitness Trackers Dominate Wearables… For Now

Fitness Trackers Dominate Wearables… For Now

Fitness trackers currently dominate the list of top wearable apps. With the Apple Watch hitting the market in April and Android Wear OEMs improving their designs, 2015 could paint a very different landscape. You might also be interested in: App Annie Index: 2014 Retrospective Monetizing the Next 2 Billion Mobile Apps: Blurring Lines Between Virtual […] Read more

App Annie & IDC Portable Gaming Report 2014 Review

App Annie & IDC Portable Gaming Report 2014 Review

App Annie — in partnership with International Data Corporation (IDC) — is pleased to announce the release of its latest App Annie & IDC Portable Gaming Report, focusing on game consumption trends for mobile devices and handheld game consoles. Included in this free review of 2014 are a variety of charts and insights comparing app […] Read more

Google Play Revenue Surpasses iOS in Germany

Google Play Revenue Surpasses iOS in Germany

Over the last two years, Google Play has seen phenomenal growth in Germany. In 2014, its annual app revenue was more than twice what it was in 2013. This growth helped Google Play recently surpass iOS in monthly revenue. However, iOS revenue also continues to grow in Germany as the whole app economy expands. Spend […] Read more

Learn How Apps Are Blurring Lines Between Digital and Physical Worlds

Learn How Apps Are Blurring Lines Between Digital and Physical Worlds

Mobile apps impact our lives well after we turn off our phone screens. Whether we’re requesting a ride, booking a place to stay, or trying to get in shape, it’s undeniable that apps have an immense effect on our physical worlds. Where your average mobile user once pulled out their device to play games or […] Read more

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