Insights

Taiwan: The Next Billion-Dollar Market for Western Publishers

Taiwan: The Next Billion-Dollar Market for Western Publishers

For app developers looking to enter new markets, finding one that is low risk and offers a higher chance of success is key. Smaller and sometimes overlooked markets present a great opportunity for app developers to enter lower-risk environments that are more susceptible to new apps from global publishers. Taiwan — a high-growth market where Western […] Read more

Euro 2016 Scores Big on Mobile

Euro 2016 Scores Big on Mobile

The 15th UEFA European Football Championship kicked off June 10. As fans from all over Europe are gathering and cheering for their favorite teams, they’re also relying on mobile to stay on top of the games. In fact, the football competition commonly known as Euro 2016 was a trending keyword on the iOS App Store […] Read more

Forecast Intelligence: Apps Transforming and Expanding Media & Entertainment

Forecast Intelligence: Apps Transforming and Expanding Media & Entertainment

In our last post about Forecast Intelligence — our new product that delivers a powerful combination of proprietary modeling with detailed global data and industry insight — we discussed how marketers and strategists can use our projections to plan, manage and measure success. One client challenge that our forecast addresses is sizing categories across all […] Read more

Top 5 Mobile Stories: 6/13–6/19

Top 5 Mobile Stories: 6/13–6/19

It can be challenging to keep up with the ever-evolving mobile space. With only so many hours in the week, you’re more likely to focus on your app business over keeping tabs on the industry. We’re all about saving time and sharing insights, which is why we’re bringing you this series. Get last week’s essential […] Read more

WWDC Reveals New Opportunities for Developers

WWDC Reveals New Opportunities for Developers

Apple’s 27th Worldwide Developers Conference framed its focus on upgrades to the company’s four operating systems: watchOS, tvOS, iOS and the renamed macOS (formerly OS X). While Apple announced upgrades for all of these operating systems, deep integration into the company’s own iOS apps stand to have the biggest impact on developer opportunity. Latest Updates […] Read more

New From App Annie: Competitive App Retention Data

New From App Annie: Competitive App Retention Data

As the app economy continues to mature, it’s now clearer than ever that usage is the new currency for app publishers. With more apps entering the app stores each day, it isn’t enough to track downloads or monthly active users (MAUs) to understand what the competition is doing — sophisticated publishers need to look at retention […] Read more

Plan, Manage and Measure Success with Forecast Intelligence

Plan, Manage and Measure Success with Forecast Intelligence

When App Annie announced the launch of Forecast Intelligence last week, we discussed the shifts in revenue among mature and emerging economies that will nearly double the mobile app market from $52 billion in 2016 to $102 billion in 2020. We also highlighted a few markets that will experience exceptional growth during the forecast period. […] Read more

Top 5 Mobile Stories: June 6–12

Top 5 Mobile Stories: June 6–12

It can be challenging to keep up with the ever-evolving mobile space. With only so many hours in the week, you’re more likely to focus on your app business over keeping tabs on the industry. We’re all about saving time and sharing insights, which is why we’re bringing you this series. Get last week’s essential […] Read more

What the iOS App Store Changes Mean for App Publishers

What the iOS App Store Changes Mean for App Publishers

After much speculation — and just in time for WWDC — Apple has announced some significant changes to the iOS App Store, changes that will no doubt greatly impact how publishers promote their apps and generate revenue. With any major app store update comes the question: what does this mean for my apps? We’ll cover the […] Read more

Special WWDC Report: Usage Is the New Currency

Special WWDC Report: Usage Is the New Currency

Below are some key highlights from this report: While gaming apps will always be a staple of the app economy, social networking and communication apps dominated across international markets for monthly active users (MAUs). Apps catering to regional preferences saw the biggest gains year over year in usage penetration. And apps supporting wearables, retail and […] Read more

Start Analyzing
6.8M Apps Worldwide

New to App Annie?

Subscribe to our blog

App Annie Intelligence - Market Data Reports in Global App Stores

TWITTER

Follow @appannie on Twitter

Follow us on

FIND US ON FACEBOOK