Insights

App Forecast: Over $100 Billion In Revenue by 2020

App Forecast: Over $100 Billion In Revenue by 2020

Key insights from our app economy forecast include: In 2016, the global mobile app market is projected to expand 24 percent to reach $51 billion in gross revenue across all app stores. By 2020, gross revenue across all app stores will exceed $101 billion globally. China will surpass the U.S. in terms of total revenue […] Read more

Top 5 Mobile Stories of the Week: 2/1–2/7

Top 5 Mobile Stories of the Week: 2/1–2/7

It can be challenging to keep up with the ever-evolving mobile space. With only so many hours in the week, you’re more likely to focus on your app business over keeping tabs on the industry. We’re all about saving time and sharing insights, which is why we’re bringing you this series. Get last week’s essential […] Read more

Now Trending: Clash Royale’s Launch Shows Mid-Core Mobile Potential in the West

Now Trending: Clash Royale’s Launch Shows Mid-Core Mobile Potential in the West

In early January 2016, Supercell soft-launched a spinoff of its wildly successful Clash of Clans titled Clash Royale. The game is currently available on iOS in select countries like Hong Kong, Norway and Finland. In these territories, the game is already a top-grossing app, and it’s poised to grow even more. Clash Royale combines elements […] Read more

2015 Recap: Apple Brings Wearables and TV Apps to the Mainstream

2015 Recap: Apple Brings Wearables and TV Apps to the Mainstream

Apple made a huge splash in 2015 by pushing two new platforms into the limelight: tvOS and watchOS. TV and wearables have already been on the market with products like Fitbit and Android TV, but it was during 2015 and into the new year that these platforms soared. Fitbit was a smash hit during the […] Read more

The Next Horizon of Emerging App Markets

The Next Horizon of Emerging App Markets

Below are some key highlights from this report: Brazil, Russia, India and China (BRIC) overshadowed the world’s most developed app markets in download growth, rising 80% year over year. Massive populations got their hands on smartphones and governments improved their network infrastructure in Mexico, Indonesia and Turkey. We look into which categories benefitted from these […] Read more

Top 5 Mobile Stories of the Week: 1/25–1/31

Top 5 Mobile Stories of the Week: 1/25–1/31

It can be challenging to keep up with the ever-evolving mobile space. With only so many hours in the week, you’re more likely to focus on your app business over keeping tabs on the industry. We’re all about saving time and sharing insights, which is why we’re bringing you this series. Get last week’s essential […] Read more

2015 Recap: Video, Music and Games Drove Significant Revenue Growth

2015 Recap: Video, Music and Games Drove Significant Revenue Growth

2015 was a big year for app monetization, with worldwide iOS App Store and Google Play combined app revenue growing about 25% compared to 2014. The continued adoption of in-app purchase models like subscriptions and shifts in gaming revenue have created more opportunities for app publishers. Our 2015 Retrospective shares trends in app monetization across […] Read more

Top 5 Mobile Stories of the Week: 1/18–1/24

Top 5 Mobile Stories of the Week: 1/18–1/24

It can be challenging to keep up with the ever-evolving mobile space. With only so many hours in the week, you’re more likely to focus on your app business over keeping tabs on the industry. We’re all about saving time and sharing insights, which is why we’re bringing you this series. Get last week’s essential […] Read more

App Annie 2015 Retrospective — Monetization Opens New Frontiers

App Annie 2015 Retrospective — Monetization Opens New Frontiers

Below are some key highlights from this report: Emerging markets showed impressive download and revenue growth, particularly in India, Indonesia, Mexico, Turkey and Vietnam as device penetration soared. In-app purchases (IAPs) as a share of app store revenue continued to grow in 2015 as subscription revenue made incredible gains, thanks to strong demand for video, […] Read more

Top 5 Mobile Stories of the Week: 1/11–1/17

Top 5 Mobile Stories of the Week: 1/11–1/17

It can be challenging to keep up with the ever-evolving mobile space. With only so many hours in the week, you’re more likely to focus on your app business over keeping tabs on the industry. We’re all about saving time and sharing insights, which is why we’re bringing you this series. Get last week’s essential […] Read more

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