Insights

World Cup 2014 Wrap-Up: Apps That Took Home the Trophy

World Cup 2014 Wrap-Up: Apps That Took Home the Trophy

Football fans worldwide felt the tenseness of July 13th’s 1-0 match — and many did so on their mobile devices.   The tension was palpable between Germany and Argentina at the Maracana Stadium in Rio de Janeiro for the FIFA World Cup final on July 13. Football fans from around the world were either glued […] Read more

Think Outside the Box: Gamification Gives a Boost to Retail Apps

Think Outside the Box: Gamification Gives a Boost to Retail Apps

Gamification gives retail apps a much-needed boost in engagement. Gaming, once thought to be the activity of choice for reclusive teenagers, is now mainstream enough to be embraced as a necessary component of a business’ marketing strategy. In fact, there are some m-commerce brands that use games — or “gamification”— in their apps to obtain […] Read more

Happy Anniversary, iOS App Store!

Happy Anniversary, iOS App Store!

The iOS App Store turned 6 years old.   Apple’s iOS App Store is growing up right before our eyes. It seems like just yesterday when the iOS App Store first launched in July 2008 with only 500 apps. Today, the store is celebrating its sixth anniversary with 1.2 million apps available and more than 75 […] Read more

Top Trending Apps on Store Stats: Kim Kardashian, Yo and Slingshot

Top Trending Apps on Store Stats: Kim Kardashian, Yo and Slingshot

Get insight into the three most popular apps surfacing from searches on Store Stats.   People in the app industry use App Annie Store Stats every day to identify key trends, hot apps and follow the publishers that make them. But just what exactly is the industry searching for on Store Stats? In this ongoing series, we’ll […] Read more

Google I/O 2014 Highlights: Android Expands to New Screens

Google I/O 2014 Highlights: Android Expands to New Screens

Everything you need to know about the expansion of the Android OS to new screens.   Google put Android front and center at its annual I/O developer conference from June 25 to June 26. For the 7th edition of I/O, Google trotted out the latest version of the Android OS dubbed “L,” Android One, Android Wear, […] Read more

Best Practices for App Monetization

Best Practices for App Monetization

App Annie lists nine best practices for app monetization.   App publishers are constantly seeking new methods to improve their app monetization. The app publishers who capitalize on the leading app monetization strategies in the multi-billion dollar app industry will see massive revenue gains. In March 2014, App Annie and IDC evaluated the current and future […] Read more

App Annie & IDC Present a New Report — Games & Hollywood: The Perks & Pitfalls of Transmedia Development

App Annie & IDC Present a New Report — Games & Hollywood: The Perks & Pitfalls of Transmedia Development

Mobile, movies and games are more intertwined than ever before.  App Annie is pleased to announce the release of a new in-depth report focused on the gaming and entertainment industry. The new report titled, “Games & Hollywood: The Perks & Pitfalls of Transmedia Development,” was created in partnership with the International Data Corporation (IDC) and […] Read more

Kick Off the World Cup With These Apps

Kick Off the World Cup With These Apps

Stay on top of the World Cup with these mobile apps from the iOS App Store and Google Play.   Once every four years, the FIFA World Cup captures the hearts and minds of football fans everywhere. In today’s connected world, the 2014 FIFA World Cup promises to be one of the most exciting and […] Read more

App Annie & IDC Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free

App Annie & IDC Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free

App Annie and IDC assess the future of monetization in the world of apps, where freemium and advertising are set to dominate.   App monetization, whether through advertising, in-app purchases or paid downloads is top-of-mind for every app publisher. As the mobile app industry surpasses 102 billion annual app store downloads and $26 billion in […] Read more

Oculus VR and Facebook – from Handset to Headset

Oculus VR and Facebook – from Handset to Headset

Today’s acquisition of Oculus VR by Facebook is certainly exciting news, here’s what Bertrand Schmitt, App Annie CEO had to say. “Facebook’s acquisition of Oculus VR is not so strange when you think of it as an investment in the future, much in the same way Google bought Android and Nest. By investing in both […] Read more

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