Developer

Guest Post: 3 Ways to Monetize Users (And Keep Them Happy) With Mobile Video Ads

Guest Post: 3 Ways to Monetize Users (And Keep Them Happy) With Mobile Video Ads

Being a game developer has a lot of perks, but when it comes to generating revenue, it can feel like an uphill battle. 91% of iOS and Google Play app store downloads in 2014 were free-to-play, and for any free app, creating a business around the game requires creative tactics. That’s probably why 35% of […] Read more

Case Study: How Localization Can Boost Your Midcore Game

Case Study: How Localization Can Boost Your Midcore Game

Making deep games accessible to more people through language. Mobile games are a growing genre. But as people raised on AAA-quality console games start to transition to the small screen, they bring their high expectations with them. As recent criticism shows, many console-turned-mobile gamers are dissatisfied with casual mobile gaming. Enter midcore gaming: games that offer […] Read more

How Storm8 Got to 1 Billion Downloads With Data

How Storm8 Got to 1 Billion Downloads With Data

If you make mobile games, you know the word “one billion” isn’t something casually tossed around when it comes to downloads. Publishers with massive teams and budgets might hit this milestone in a matter of months, but for most app makers this is a prized number. Early last month, Storm8 hit that milestone. We wanted […] Read more

Facebook User Acquisition Tips: Getting Your App’s Best Users

Facebook User Acquisition Tips: Getting Your App’s Best Users

When we talk to mobile app advertisers, we usually hear one of their biggest challenges isn’t just getting their ad seen, but getting it seen by the right people at the right time. Luckily for us, ad-targeting sophistication has evolved considerably over the past few years. When it comes to Facebook, the depth of user […] Read more

How to Make App Trailers: Top 8 Do’s and Don’ts

How to Make App Trailers: Top 8 Do’s and Don’ts

If you’ve been watching the app stores over the past year, you’ve probably seen a lot of videos popping up. Both the Apple App Store and Google Play Store leverage video as a key asset for your app store page and developers are increasingly focusing their creative efforts on making great app trailers to pull […] Read more

The Outlook for Mobile Advertising in 2015 With InMobi

The Outlook for Mobile Advertising in 2015 With InMobi

We sat down with Atul Satija, VP & Managing Director of Global Revenue & Operations at our Advertising Analytics partner InMobi, to get his view on mobile advertising trends to expect this year. App Annie (AA): Thank you for taking the time to share InMobi’s outlook on mobile advertising in 2015. Looking back at the […] Read more

Guest Post: Lessons Learned From 100 Negative App Reviews

Guest Post: Lessons Learned From 100 Negative App Reviews

Prototest digs into App Annie’s Reviews & Ratings to show how you can grab insights from others’ mistakes to improve your apps. From word-of-mouth, to online forums and now the app stores – product reviews have never been more accessible to a wide audience. And while a product can earn the admiration of the masses, […] Read more

Developer Spotlight: App Annie ASO Keyword Tools Tutorial With HowToMakeMobileGames

Developer Spotlight: App Annie ASO Keyword Tools Tutorial With HowToMakeMobileGames

One of our users created an awesome video tutorial covering our keyword tools. Check it out for some great keyword optimization advice. App store optimization (ASO) — the app store equivalent of search engine optimization (SEO) — is a topic on the top of every developer and app marketer’s mind. With millions of apps competing […] Read more

How To: Optimize Your Keyword Strategy for Your News App

How To: Optimize Your Keyword Strategy for Your News App

A strong app store optimization strategy can have a profound effect on your app’s success, and keywords are a crucial starting point. There are more than a million apps in both the iOS App Store and Google Play, and your news app is probably one of them. It’s no secret that people love consuming news […] Read more

Get Expert Advice on Marketing Your App in the Google Play Store

Get Expert Advice on Marketing Your App in the Google Play Store

Sage advice from industry experts The app industry is quickly learning that in order to stay competitive, they have to market their apps in Google Play as well as the iOS App Store. In fact, our recent Google Play report explores the phenomenal growth and revenue opportunities for app publishers in this app store. However, […] Read more

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