Developer

Insights From a UA Expert: Christian Calderon, Ketchapp

Insights From a UA Expert: Christian Calderon, Ketchapp

Ever wondered what the app industry’s top user acquisition experts think about when they’re trying to get users for their apps? Even if you have an amazing mobile game or app, it’s important to have a great marketing strategy that will bring in quality users and remain cost effective. This can be a tough nut […] Read more

Insights From a UA Expert: James Peng, Match Group

Insights From a UA Expert: James Peng, Match Group

Ever wondered what the app industry’s top players are doing to top the rankings? We’re sitting down top experts to dig into the world of user acquisition (UA) across the industry’s most popular app categories. Many people are great at developing apps, but getting users to install and stick with your app — without evaporating […] Read more

Insights From a UA Expert: Eyal Grundstein, GSN Games

Insights From a UA Expert: Eyal Grundstein, GSN Games

Ever wondered what the app industry’s top players are doing to top the rankings? For our latest series, we’re digging into the secretive world of user acquisition across the industry’s most popular app categories. Many people are great at developing apps, but getting users to install and stick with your app — without evaporating your […] Read more

3 Ways Ratings and Reviews Can Boost App Downloads

3 Ways Ratings and Reviews Can Boost App Downloads

When some people think of App Store Optimization (ASO), the first thought may be to improve visual assets like the icon or screenshots or to focus on keyword optimization. What may get overlooked is the impact of app ratings and reviews on ASO. These public evaluations factor into app rank, a critical factor in exposing […] Read more

4 Ways to Supercharge Your Mobile Marketing Efforts

4 Ways to Supercharge Your Mobile Marketing Efforts

The app space is becoming increasingly crowded — with so much noise and competition, how can your app marketing strategy break through?  We’ve compiled four ways to drive brand awareness and get in front of the right quantity and quality of users: App icons are the face of your brand. Since you can only have one, […] Read more

5 Things You Need From Your Mobile App Data Provider (Free RFP Template)

5 Things You Need From Your Mobile App Data Provider (Free RFP Template)

So you’re finally at the point where your app data needs are more sophisticated than strung-together Excel spreadsheets — and you’re ready to evolve from limited free tools into something that provides deeper metrics and insight. Congratulations! Thing is, if you’re putting together a request for proposal (RFP), your company’s probably at the stage where […] Read more

App Store Optimization (ASO): How to Pick an App Name, Icon, Screenshots & Keywords

App Store Optimization (ASO): How to Pick an App Name, Icon, Screenshots & Keywords

App Store Optimization (ASO) is a great means of increasing organic downloads and establishing  brand awareness. The iOS App Store and Google Play are filled with over a million apps — and that number is growing by an average of 1,000 apps a day making discovery more important than ever. Remember the following to stay above […] Read more

5 Proven Ways You Can Increase Retention for Your Games

5 Proven Ways You Can Increase Retention for Your Games

Free-to-play (F2P) mobile games aren’t just digital games on the phone. You can’t copy what worked on consoles or computers and expect the same success. The content has to fit the medium, and mobile F2P games dictate a very specific approach: continual user retention in a game-as-a-service. For a mobile game to thrive and earn […] Read more

App Name: How to Boost Your Organic Downloads

App Name: How to Boost Your Organic Downloads

The name of your app is already key to help build your overall app global brand. Before committing to one that shapes your public image, it’s good to know the subtler quirks of naming for App Store Optimization (ASO). Users will be browsing app stores on different devices (i.e., computers, phones, tablets) that can alter […] Read more

App Name Strategies: The Best Way to Win Globally

App Name Strategies: The Best Way to Win Globally

The name of your app plays a part in amount of organic installs and therefore revenue potential. The wrong name can harm your app success potential in multiple markets. A great app name not only helps with your App Store Optimization (ASO), but creates the foundation for your entire app brand. While you can increase […] Read more

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