Developer

How to A/B Test Your App Icon

How to A/B Test Your App Icon

App icons, aside from your preview images and name, can be the deciding factor when a user opts to download your app or not. Despite taking up only a few hundred pixels, your icon holds immense power. Last time, we covered app icon design fundamentals. Hopefully by now, you should have three to five eye-catching […] Read more

How to Design Your App Icon

How to Design Your App Icon

When you’re making an app, you’re probably not thinking about your app icon’s appearance until the very end. But when it comes time to advertise or entice app store-browsing users to click your app, it’s one of the most crucial assets. Just like a physical store’s sign or front window, your icon needs to explain […] Read more

Extend Your Mobile Marketing to the TV Screen

Extend Your Mobile Marketing to the TV Screen

Something interesting has happened with mobile app publishing in the past 12 months: the steady growth of TV advertising as a serious app marketing channel. While many well-known developers have talked about the rising cost of CPI-based advertising, there was little change in approach until recently. This continuing rise in cost, plus a reappraisal of […] Read more

Guest Post: 3 Ways to Monetize Users (And Keep Them Happy) With Mobile Video Ads

Guest Post: 3 Ways to Monetize Users (And Keep Them Happy) With Mobile Video Ads

Being a game developer has a lot of perks, but when it comes to generating revenue, it can feel like an uphill battle. 91% of iOS and Google Play app store downloads in 2014 were free-to-play, and for any free app, creating a business around the game requires creative tactics. That’s probably why 35% of […] Read more

Case Study: How Localization Can Boost Your Midcore Game

Case Study: How Localization Can Boost Your Midcore Game

Making deep games accessible to more people through language. Mobile games are a growing genre. But as people raised on AAA-quality console games start to transition to the small screen, they bring their high expectations with them. As recent criticism shows, many console-turned-mobile gamers are dissatisfied with casual mobile gaming. Enter midcore gaming: games that offer […] Read more

How Storm8 Got to 1 Billion Downloads With Data

How Storm8 Got to 1 Billion Downloads With Data

If you make mobile games, you know the word “one billion” isn’t something casually tossed around when it comes to downloads. Publishers with massive teams and budgets might hit this milestone in a matter of months, but for most app makers this is a prized number. Early last month, Storm8 hit that milestone. We wanted […] Read more

Facebook User Acquisition Tips: Getting Your App’s Best Users

Facebook User Acquisition Tips: Getting Your App’s Best Users

When we talk to mobile app advertisers, we usually hear one of their biggest challenges isn’t just getting their ad seen, but getting it seen by the right people at the right time. Luckily for us, ad-targeting sophistication has evolved considerably over the past few years. When it comes to Facebook, the depth of user […] Read more

How to Make App Trailers: Top 8 Do’s and Don’ts

How to Make App Trailers: Top 8 Do’s and Don’ts

If you’ve been watching the app stores over the past year, you’ve probably seen a lot of videos popping up. Both the Apple App Store and Google Play Store leverage video as a key asset for your app store page and developers are increasingly focusing their creative efforts on making great app trailers to pull […] Read more

The Outlook for Mobile Advertising in 2015 With InMobi

The Outlook for Mobile Advertising in 2015 With InMobi

We sat down with Atul Satija, VP & Managing Director of Global Revenue & Operations at our Advertising Analytics partner InMobi, to get his view on mobile advertising trends to expect this year. App Annie (AA): Thank you for taking the time to share InMobi’s outlook on mobile advertising in 2015. Looking back at the […] Read more

Guest Post: Lessons Learned From 100 Negative App Reviews

Guest Post: Lessons Learned From 100 Negative App Reviews

Prototest digs into App Annie’s Reviews & Ratings to show how you can grab insights from others’ mistakes to improve your apps. From word-of-mouth, to online forums and now the app stores – product reviews have never been more accessible to a wide audience. And while a product can earn the admiration of the masses, […] Read more

Start Analyzing
6.8M Apps Worldwide

New to App Annie?

Subscribe to our blog

App Annie Intelligence - Market Data Reports in Global App Stores

TWITTER

Follow @appannie on Twitter

Follow us on

FIND US ON FACEBOOK