Developer

Developer Spotlight: App Annie ASO Keyword Tools Tutorial With HowToMakeMobileGames

Developer Spotlight: App Annie ASO Keyword Tools Tutorial With HowToMakeMobileGames

One of our users created an awesome video tutorial covering our keyword tools. Check it out for some great keyword optimization advice. App store optimization (ASO) — the app store equivalent of search engine optimization (SEO) — is a topic on the top of every developer and app marketer’s mind. With millions of apps competing […] Read more

How To: Optimize Your Keyword Strategy for Your News App

How To: Optimize Your Keyword Strategy for Your News App

A strong app store optimization strategy can have a profound effect on your app’s success, and keywords are a crucial starting point. There are more than a million apps in both the iOS App Store and Google Play, and your news app is probably one of them. It’s no secret that people love consuming news […] Read more

Get Expert Advice on Marketing Your App in the Google Play Store

Get Expert Advice on Marketing Your App in the Google Play Store

Sage advice from industry experts The app industry is quickly learning that in order to stay competitive, they have to market their apps in Google Play as well as the iOS App Store. In fact, our recent Google Play report explores the phenomenal growth and revenue opportunities for app publishers in this app store. However, […] Read more

12 Things You Need to Know About the Chinese Mobile Games Market

12 Things You Need to Know About the Chinese Mobile Games Market

By Lisa Hanson Lisa Hanson is founder and managing director of Niko Partners, the leading provider of market intelligence and custom research services about the games industry in Asia. Since 2003 the company has provided critical strategic information to the world’s leading game publishers, developers, hardware makers, game service providers, institutional investors, trade associations and […] Read more

5 Things Authors Don’t Fully Appreciate

5 Things Authors Don’t Fully Appreciate

New York Times bestselling author Hugh Howey, provides some insight for eBook authors. For those unfamiliar with our blog, the “Developer Central” section provides useful content for app publishers and now eBook publishers. In this guide author Hugh Howey weighs in on some of the unspoken truths of eBook publishing. Hugh Howey is the New […] Read more

Thinking Outside the Box: How An Indie Developer Got Their App Viewed by Millions on Youtube

Thinking Outside the Box: How An Indie Developer Got Their App Viewed by Millions on Youtube

We spoke with Addix Games about their unique approach to marketing and how their app ended up in a viral video For indie developers, one of the biggest challenges is app marketing. There are literally millions of apps on the app stores. Developers with small budgets can struggle to stand out from the crowd. App […] Read more

5 Key Questions To Ask Yourself Before You Update Your App

5 Key Questions To Ask Yourself Before You Update Your App

By Chad Mureta A lot of app developers will see a large spike in downloads right at launch, and shortly after see these numbers slowly dwindle. The question I get asked in this situation is, “How do I continue growth?” The answer is simple, but the execution takes patience, practice, and a plan. In order […] Read more

How to Optimize your App Marketing and Drive Downloads

How to Optimize your App Marketing and Drive Downloads

In this guide Chad Mureta covers the essentials of app marketing and how it can be optimized. By Chad Mureta Chad Mureta is author of App Empire and founder of three mobile application businesses that he sold for millions. He has spearheaded the development and marketing of over 60 apps, which have been downloaded over […] Read more

From musical boxes to Russian dolls – app inspiration is everywhere

From musical boxes to Russian dolls – app inspiration is everywhere

Kidoteca talks to App Annie about the future of the educational app market You may remember our Amazon infographic ‘Exploring the Amazon App Store’, created from the 1,500 responses to our App Annie Developer Survey 2013.  We said one fortunate app publisher who completed our survey would be included on the App Annie blog, as […] Read more

How to Leverage Your Market Data to Create Hit Apps

How to Leverage Your Market Data to Create Hit Apps

This guide is the first of many to come to our latest section of the blog, Developer Central. We’ll be providing new content for developers of all skill ranges. In our first guest post, Chad Mureta of App Empire describes some of the intricacies of the app marketplace and how to leverage data for app […] Read more

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