Developer

Figuring Out the Best Keywords for Your App

Figuring Out the Best Keywords for Your App

When you’re building out your app marketing strategy, one of the most crucial steps is identifying the right app keywords. Until you’re in the top rankings where there is a ton of visibility, good keywords are one of the best ways to acquire users. Keywords are one tactic to drive awareness to your app during […] Read more

5 Tips to Increase Your User Acquisition ROI

5 Tips to Increase Your User Acquisition ROI

The app space is crowded and standing out among the competition is tough. Great apps can go unnoticed without an excellent user acquisition strategy. It’s a science in motion, constantly changing nearly every day. Lucky for you, App Annie is full of mobile app industry experts that have launched a large range of games and […] Read more

The Ultimate Facebook Marketing Guide for Mobile Apps

The Ultimate Facebook Marketing Guide for Mobile Apps

We’re excited to announce our latest developer resource, Facebook Advertising: The Mobile App Marketer’s Ultimate Starter Guide. This is your new Swiss Army Knife — make room in your toolbox. Within this guide, we highlight the core aspects of Facebook mobile app marketing, explaining the process start-to-finish and detailing things like audience research, user targeting, […] Read more

Putting People at the Center of the Internet of Things

Putting People at the Center of the Internet of Things

App publisher People Power talks to App Annie about the future of the Internet of Things (IoT). We strive to provide the industry with the tools to build amazing app businesses. It’s important that we not only look at our own data but also hear directly from the community about topics like app monetization and […] Read more

How to A/B Test Your App Icon

How to A/B Test Your App Icon

App icons, aside from your preview images and name, can be the deciding factor when a user opts to download your app or not. Despite taking up only a few hundred pixels, your icon holds immense power. Last time, we covered app icon design fundamentals. Hopefully by now, you should have three to five eye-catching […] Read more

How to Design Your App Icon

How to Design Your App Icon

When you’re making an app, you’re probably not thinking about your app icon’s appearance until the very end. But when it comes time to advertise or entice app store-browsing users to click your app, it’s one of the most crucial assets. Just like a physical store’s sign or front window, your icon needs to explain […] Read more

Extend Your Mobile Marketing to the TV Screen

Extend Your Mobile Marketing to the TV Screen

Something interesting has happened with mobile app publishing in the past 12 months: the steady growth of TV advertising as a serious app marketing channel. While many well-known developers have talked about the rising cost of CPI-based advertising, there was little change in approach until recently. This continuing rise in cost, plus a reappraisal of […] Read more

Guest Post: 3 Ways to Monetize Users (And Keep Them Happy) With Mobile Video Ads

Guest Post: 3 Ways to Monetize Users (And Keep Them Happy) With Mobile Video Ads

Being a game developer has a lot of perks, but when it comes to generating revenue, it can feel like an uphill battle. 91% of iOS and Google Play app store downloads in 2014 were free-to-play, and for any free app, creating a business around the game requires creative tactics. That’s probably why 35% of […] Read more

Case Study: How Localization Can Boost Your Midcore Game

Case Study: How Localization Can Boost Your Midcore Game

Making deep games accessible to more people through language. Mobile games are a growing genre. But as people raised on AAA-quality console games start to transition to the small screen, they bring their high expectations with them. As recent criticism shows, many console-turned-mobile gamers are dissatisfied with casual mobile gaming. Enter midcore gaming: games that offer […] Read more

How Storm8 Got to 1 Billion Downloads With Data

How Storm8 Got to 1 Billion Downloads With Data

If you make mobile games, you know the word “one billion” isn’t something casually tossed around when it comes to downloads. Publishers with massive teams and budgets might hit this milestone in a matter of months, but for most app makers this is a prized number. Early last month, Storm8 hit that milestone. We wanted […] Read more

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