App Annie Index: Apps – Snapchat Pulls Ahead in a Photo Finish



Snapchat became the most downloaded iOS app outside of games in May 2013

 

The App Annie Apps Index brings you the top-performing publishers and apps outside of games across both the iOS App Store and Google Play. To find out what’s happening in game apps, please check out our Games Index.

Snapchat became the #1 downloaded non-game app in the iOS App Store for the first time in May 2013. The popular photo and video messaging app had been gaining steam over the prior months. Meanwhile, Pandora continued to be the top-grossing non-game app and publisher in the iOS App Store for a second month in a row.

The rest of the May 2013 Apps Index continued to feature several photo & video apps in the download rankings, and social networking and communication apps in the revenue rankings.

 

Top Publishers by Monthly Downloads Excluding GamesiOS May 2013

Publisher Rank Change
vs April 2013
Headquarters Total Apps
(incl. games)
1 Google - United States 31
2 Apple - United States 19
3 Facebook 1 United States 6
4 Tencent 5 China 114
5 Out Fit 7 2 Cyprus 72
6 Twitter 1 United States 3
7 Snapchat 1 United States 1
8 Baidu 8 China 62
9 Microsoft 2 United States 50
10 Smule 13 United States 14
SOURCE: App Annie Index ™

* iPhones and iPads come with a number of built-in apps from Apple. Since built-in apps are not downloaded from the iOS App Store,
they do not count towards Apple’s downloads rankings above.



Compared to the Games Index, the Apps Index tends to include more United States-based publishers, particularly on iOS. The exceptions in this list were Out Fit 7 and Chinese heavyweights Tencent and Baidu.



In the May 2013 rankings:

  • Google again led in non-game app downloads. Google showed a lot of depth in its top-downloaded apps; YouTube, Google Maps, Gmail, Chrome, Google Search, and Google Earth were highly downloaded apps in the iOS App Store.
  • Apple also kept its #2 position for another month in a row.
  • Publisher Facebook rounded out the top three, with Instagram, Facebook.
  • WeChat’s increased downloads outside of China helped Tencent improve by five slots and move into the top five at #4.


WeChat’s international downloads are helping to globalize its app audience

  • Baidu moved up 8 spots to give China two publishers in the top ten. Entertainment app Love Fantastic Art Video was the leading app in Baidu’s portfolio.
  • Publisher Smule used various musical apps, including Guitar!, to jump 13 spots to reach number ten in iOS App downloads.



Top Publishers by Monthly Downloads Excluding GamesGoogle Play May 2013

Publisher Rank Change
vs April 2013
Headquarters Total Apps
(incl. games)
1 Facebook - United States 5
2 Google - United States 75
3 Microsoft 2 United States 28
4 GO Launcher 1 China 371
5 WhatsApp 1 United States 2
6 Outfit 7 - Cyprus 32
7 NHN 2 South Korea 118
8 LINE 1 Japan 79
9 Adobe 1 United States 15
10 Kakao 3 South Korea 9
SOURCE: App Annie Index ™

* Some apps published by Google come preinstalled on some Android devices. Since preinstalled apps are not downloaded
from Google Play, they do not count towards Google’s downloads rankings above.



Compared to the iOS App Store, Google Play had a more diverse international presence among the top publishers based on non-game downloads, though the United States still had many of the top ten publishers in May, as it did in April.
Overall, the top ten did not see a lot of shake-up this month.

At the very top of the chart:

  • Facebook continued to lead in Google Play non-game downloads. Its top ranking came from the standard Facebook app, followed by Facebook Messenger, and Instagram.
  • Google remained in the #2 slot. Its top apps in Google Play were Google Translate, Chrome, and Google Drive; this difference from the iOS App Store is expected, since the top Google apps in the iOS App Store come preinstalled on some Android devices.

KakaoTalk helped Kakao gain three spots to reach the top ten.




Top Publishers by Monthly Revenue Excluding GamesiOS May 2013

Publisher Rank Change
vs April 2013
Headquarters Total Apps
(incl. games)
1 Pandora - United States 1
2 Apple - United States 19
3 LINE - Japan 89
4 WhatsApp 3 United States 1
5 Zoosk 3 United States 1
6 comiXology - United States 21
7 Disney 5 United States 265
8 Badoo 1 United Kingdom 2
9 Microsoft 9 United States 50
10 MLB 6 United States 8
SOURCE: App Annie Index ™



As with April, the top ten publishers in May were mostly based in the United States. The top three publishers remained the same from April to May, with Pandora, Apple, and LINE forming the top trio of iOS App Store publishers by non-game revenue. Disney and Microsoft were the two additions to the top ten list in May.

 

Top Publishers by Monthly Revenue Excluding GamesGoogle Play May 2013

Publisher Rank Change
vs April 2013
Headquarters Total Apps
(incl. games)
1 LINE - Japan 79
2 GREE - Japan 139
3 Pandora 1 United States 2
4 Kakao 1 South Korea 9
5 GO Launcher 1 China 371
6 comiXology 2 United States 2
7 SwiftKey - United Kingdom 4
8 WhatsApp 1 United States 2
9 TomTom 2 Netherlands 25
10 June Fabrics Technology 1* United States 2
SOURCE: App Annie Index ™

*Publisher FoxFi Service is now included under June Fabrics Technology.



LINE and GREE led for another month. Meanwhile, Pandora moved one rung up the ladder into third for Google Play non-game revenue, which was based on the performance of a single app. Netherlands-based publisher TomTom moved up two spots to enter the top ten.


 

Top Apps by Monthly Downloads Excluding GamesiOS May 2013

App Rank Change
vs April 2013
Publisher Headquarters Category
1 Snapchat 1 Snapchat United States Photo & Video
2 YouTube 1 Google United States Photo & Video
3 Google Maps - Google United States Navigation
4 Vine - Twitter United States Social Networking
5 Instagram 2 Facebook United States Photo & Video
6 Ginger’s Birthday 52 Out Fit 7 Cyprus Entertainment
7 Find My iPhone 2 Apple United States Utilities
8 Podcasts 2 Apple United States Entertainment
9 Moldiv 1000+ JellyBus South Korea Photo & Video
10 Gmail 9 Google United States Productivity
SOURCE: App Annie Index ™

* iPhones and iPads come with a number of built-in apps from Apple. Since built-in apps are not downloaded from the iOS App Store,
they are not included in the downloads rankings above.

 



Photo & Video apps represented four of the top ten spots in May. The United States was again well represented in iOS App Store non-game downloads with eight of the top ten apps coming from publishers headquartered in the United States.

Snapchat traded spots with YouTube to reach the top spot in iOS downloads for the first time this year. Google made a good showing overall, again with a diversity of offerings; Google placed three apps within the top ten.

Two new entries made large gains to enter the top ten:

  • The children’s app Ginger’s Birthday, a sequel to Talking Ginger, moved up 52 spots to rank #6.
  • Moldiv, a collage photo editor, surged up the Photo and Video category to become one of the top overall downloads. Its rise in the rankings coincided with being featured on the iOS App Store Home Page in over 120 countries across the globe from May 2 to 15.


Moldiv made quite the jump to enter the top ten by iOS downloads



Top Apps by Monthly Downloads Excluding GamesGoogle Play May 2013

App Rank Change
vs April 2013
Publisher Headquarters Category
1 Facebook - Facebook United States Social
2 WhatsApp Messenger - WhatsApp United States Communication
3 Facebook Messenger 1 Facebook United States Communication
4 Skype 1 Microsoft United States Communication
5 Instagram - Facebook United States Social
6 LINE - LINE Japan Communication
7 Tiny Flashlight + LED 4 Nikolay Ananiev Bulgaria Tools
8 Viber - Viber Media Cyprus Communication
9 Twitter 2 Twitter United States Social
10 WeChat 3 Tencent China Communication
SOURCE: App Annie Index ™

* Some apps published by Google come preinstalled on some Android devices. Since preinstalled apps are not downloaded from
Google Play, they are not included in the downloads rankings above.

 



United States publishers continued to be well-represented among the top-downloaded apps across both platforms. The top five apps in this Google Play list all hailed from the United States, similar to what we saw the previous month.


Overall, these Google Play app download rankings continued to be dominated by Communication and Social apps:

  • Facebook and WhatsApp Messenger continued their trend of leading in downloads throughout the year, and Facebook again had three apps ranked in the top five in May.
  • WeChat also moved into the top ten this month, improving its rank by three.

Tiny Flashlight + LED moved into the top ten to become the lone app to fall outside of this Communication and Social clique.


Communication app WeChat broke into the top ten on Google Play




Top Apps by Monthly Revenue Excluding GamesiOS May 2013

App Rank Change
vs April 2013
Publisher Headquarters Category
1 Pandora Radio - Pandora United States Music
2 LINE 1 LINE Japan Social Networking
3 WhatsApp Messenger 2 WhatsApp United States Social Networking
4 Zoosk 3 Zoosk United States Social Networking
5 Comics 1 comiXology United States Books
6 Pages 2 Apple United States Productivity
7 MLB.com At Bat 5 MLB.com United States Sports
8 Badoo 1 Badoo United Kingdom Social Networking
9 Grindr Xtra 1 Nearby Buddy Finder United States Social Networking
10 Skype 10 Microsoft United States Social Networking
SOURCE: App Annie Index ™

 

Most of these top-grossing non-game apps were again published by United States-based companies, as was the case in April.

Pandora users kept the app at the top of these non-game rankings for a second month in a row. Among the rest of the top 10, Social Networking apps were prevalent; there were a total of six in the May rankings, the highest total to date in 2013. Skype moved up ten spots to round out the list. Dating app Zoosk was another big mover, sliding ahead three spots to reach the top five.


Zoosk moved into the top five in May for iOS revenue


Top Apps by Monthly Revenue Excluding GamesGoogle Play May 2013

App Rank Change
April 2013
Publisher Headquarters Category
1 LINE - LINE Japan Communication
2 GREE - GREE Japan Social
3 Pandora 1 Pandora United States Music & Audio
4 KakaoTalk 1 Kakao South Korea Communication
5 SwiftKey Keyboard 2 SwiftKey United Kingdom Productivity
6 WhatsApp Messenger - WhatsApp United States Communication
7 Comics 1 comiXology United States Comics
8 LINE 占い (Fortune-telling) 96 LINE Japan Entertainment
9 PdaNet+ (FoxFi) Key - June Fabrics Technology United States Communication
10 Next Launcher 3D - GO Launcher China Personalization
SOURCE: App Annie Index ™

 

Asian publishers continued to have a very strong presence when it came to Google Play non-game revenue; publishers from Japan, South Korea, and China represented five of the top ten apps in this list. Communication apps also had a strong presence on Google Play, though a wide range of other apps also made appearances.

LINE and GREE again topped the list. Pandora continued its steady climb and moved up one spot into the top three. LINE 占い (Fortune-telling) made the largest leap to the top ten by moving ahead 96 spots.


LINE 占い (Fortune-telling) made the largest climb into the top ten for Google Play revenue in May


For those of you who also are looking for an update on game apps, please check out the Games Index.

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Notes:



  • The publisher and app rankings reported in the App Annie Index are based on the download and revenue estimates available through App Annie Intelligence. Daily rank history charts and home page feature information are available to all users through App Annie Store Stats App Annie Store Stats.
  • While the Games Index covers games, the Apps Index covers everything but games. Note that the Top Publishers rankings in the Games Index are based solely on games downloads and revenue, while the Top Publishers rankings in the Apps Index are based on the publishers’ non-games downloads and revenue.
  • In the iOS App Store, an app can be categorized under a Primary Category as well as an optional Secondary Category. If an app has a Primary Category of Entertainment and a Secondary Category of Games, it is a candidate to be included in this Apps Index. If the app’s Primary Category is Games and its Secondary Category is Entertainment, then it will not be included in this Apps Index; it is a candidate for the Games Index.
  • Note that the ranking approach used in the App Annie Index differs from that used in the iOS App Store. In the latter, app rankings for a given category will include all apps whose Primary Category or Secondary Category matches that given category. So an app can appear in the rankings for more than one category within the iOS App Store or in App Annie Store Stats rankings.
  • In Google Play, an app can be categorized under only one category, so there is no double-categorization.
  • Occasionally, a publisher may decide to shift an existing app from one category to another category. In these cases, the App Annie Index will rank that app based on how it is categorized in the subsequent month. Given that the App Annie Index now has a Games report and an Apps report, the scenario where an app’s recategorization could shift it from one Index to another is if its category changes from the Games category to a category other than Games or vice versa.
  • All publishers have been grouped together under their parent publishers, where available. For example, the Instagram app is included under the parent publisher of Facebook.
  • Apps with different names are ranked separately. For example, NYTimes and NYTimes for iPad are ranked as two separate apps.
  • Any non-App Annie trademarks or images used in this report are the property of their respective owners. App Annie claims no rights in those trademarks.

 

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